Getting backlinks is as easy as subscribing to a spam site. Getting high quality backlinks, however, is a different story. The makeup of a high quality backlink is as follows:
1. The main content of the linking page is similar to the anchor text’s topical relevance.
2. The destination of the backlink is similar to both the content and page title.
3. The PageRank of the page that is linking you is at a level 4 or greater.
4. Rich keyphrases or targeted keywords are used as anchor text.
5. If the backlink has the “dofollow” attribute.
6. If the linking domain has a good trust rank and is seen as an authority in the industry.
7. Backlinks from .edu and .gov sites are given special preference, as they are not allowed to be commercial.
8. If the backlink is placed within the copy of the body text.
9. If the backlink looks natural or is more likely to have been placed as a reference by a user.
10. If the backlink is placed on a web page with less than 30 external links.
11. If the linking root domains are unique.
12. Backlinks that have seniority.
13. If the building links vary in their anchor text.
14. The anchor text of the backlink should meet the required keyword density in the title of the page, which is 40% or more, and the body text at 1 to 2%, and the destination page’s anchor text.
Getting these types of backlinks for free can be done without technical expertise, as there are plenty of web sites which detail how to create backlinks (it is more of a marketing effort with technical expertise able to make the process much, much faster), but the time and manpower spent on obtaining enough to keep up with competitors is often more than a growing or small business can withstand.